Why Washing Hair Upside Down Is the Secret to More Volume

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On my quest for a great head of curls, I’ve found that the key technique (well, besides diffusing), is deep double cleansing. I lather, rinse, repeat—and now, I do so upside down, since that’s what TikTok is telling everyone they should these days.

The viral hair phenomenon, which has garnered over 20 million views and consists of flipping your head over as you shampoo, may sound like an extreme beauty strategy designed for the algorithm. Still, I assure you it’s a fruitful one. And if you don’t believe me, trust Helen Reavy, a hairstylist, trichologist, and founder of plant-based hair care line Act + Acre, who enthusiastically co-signs the trend.

“It’s a really good tip, especially for people who want volume or have curls,” Reavy tells me. But why? “If you’re standing in the shower, the pressure of the showerhead is applying so much pressure that it flattens the crown area and texture of the hair,” she explains. “When you wash your hair upside down, you’re giving the root a little lift and allowing the product to spread much easier, resulting in a better cleanse.”

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If you use leave-in treatments or styling products, don’t underestimate this value. “When it comes to the scalp, the most common concern is oily roots, but nine times out of 10, it’s not actually from oil in the hair, it’s from product build-up and not cleansing the hair properly.”

Reavy emphasizes the importance of gentle and meticulous double cleansing when washing hair upside down. First, using lukewarm water, reach for a nourishing, non-stripping shampoo, then flip your head over and massage it into your entire head, starting from the nape of the neck outwards towards the hairline. Then, repeat. “The second cleanse will produce a better lather than your first, removing the rest of the build-up and delivering nutrients to the scalp,” says Reavy.

Since I’ve begun washing my hair upside down (and giving myself a cathartic head massage in the process), my scalp has been squeaky clean, my roots more voluminous, and my curls full and weightless. Plus, as I contend with excess sweat and product build-up this summer, it’s been incredibly satisfying. Though upside-down washing is a bit more strenuous on the neck, it’s entirely worth it. Once you’ve turned your shampoo routine on its head, there’s no going back.

Act + Acre Cold Processed Hair Cleanse Shampoo

Briogeo Be Gentle Be Kind Aloe Oat Milk Ultra Soothing Shampoo

Aveda Scalp Benefits Balancing Shampoo

Crown Affair The Ritual Shampoo





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