What Is a “Vibe Shift?” An Editor Explains the Latest Social Craze

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There is no set answer, as with any vibe we won’t know for sure until it and all its accouterments enter the mainstream. Per his newsletter, Moham believes it will be a mixture of “naughty augites nostalgia”—think messy fringe cuts, eccentric jewelry, bold makeup, American Apparel, and photo uploads coming in the thousands. Essentially, it’s Euphoria before the iPhone.

As this new vibe gains momentum, there is an understandable worry about what it means if you miss the vibe. However, if the last two years have taught us anything, it’s that there is something to be said about blocking out the noise and following what you like—regardless of what’s “in” or “out.” After all, no one wants to be scrambling in the sale bin looking for a drip of relevancy.

Mary-Kate Olsen and Ashley Olsen are proof you can live outside the vibe. The twin actresses turned designers have been so consistent with their black garb and beat-up Hermès Birkins that they have entered a realm greater than any vibe shift. It’s this approach we encourage you to take as we enter this new cultural craze.



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