Steve Aoki Joins the Orangetheory Fitness Team—As the Company’s “Chief Music Officer” –

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Steve Aoki has been named the new CMO of Orangetheory Fitness.

No, not the company’s Chief Marketing Officer, though he certainly has expertise in that department. Rather, Aoki has achieved a title that’s uniquely his own: Chief Music Officer. 

As the company’s new executive of musical assets, the veteran dance music producer’s first order of business is to soundtrack a series of new exercise routines called “All Out with Aoki.”

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