Shop Chanel’s Runway in Beauty Products, From the ’90s to Now

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In 2022, and thanks to decades of high-production runway shows, the iconography of French fashion designer Gabrielle “Coco” Chanel’s storied house extends far beyond a crossing double CC logo: It’s chain-link water bottle holders (which first turned up on the Spring 1994 ready-to-wear runway, alongside Supers like Kate Moss and Naomi Campbell), it’s camellias (including the ballet-pink fascinators tied to models’ heads at Spring 2002 Couture), it’s tweed jackets (worn by Monaco’s Princess Charlotte at this year’s Couture show, where she galloped on horseback past showgoers). And for every historic look, there’s a modern adaptation that lives in the house’s beauty collection today.

At your fingertips, a newly launched Riviera yellow Les Vernis yellow polish to match Campbell’s Spring 1992 Ready-to-Wear tulle layers, or the silvery limited-edition Modern Glamour shadow quad a la JLo’s Spring 2001 couture Oscars gown. In honor of Spring 2009 Ready-to-Wear’s black lacquered guitars, worn slung over models’ shoulders, a patent longwear eyeliner, a musician’s stage essential. And for the Fall 2010 Ready-to-Wear runway, where male models were clad in furry dusters in the faux tundra, a hydrating Boy De Chanel lip balm. Today, models walked a runway set against a backdrop that resembled the house’s much-discussed tweed, where classics were imbued with gentle twists, like a liquidy metallic shirt dress, or jumpsuit in a shade of navy so subtle that like its evening blue mascara counterpart, its visibility requires a camera flash.

Here (and with many thanks to Vogue’s archive editor Laird Borrelli-Persson for bringing pre-internet catwalks to the web), a beauty product for every iconic Chanel runway look.

Fall 1991 RTW

Christy Turlington’s spin down the runway in head-to-toe coral, accompanied by a thumping Madonna soundtrack, was designed by Karl Lagerfeld for a clean sweep of Chanel’s former image. Today, a swipe of the line’s Rouge Allure Ink Matte Liquid Lip Color is built to last.

Chanel Rouge Allure Ink matte liquid lip colour

Photo: Condé Nast Archive

Spring 1992 RTW

At your fingertips, a newly launched Riviera yellow Les Vernis yellow polish to match Naomi Campbell’s buttery tulle layers seen peeking out from under the boys shirting of the season (Chanel, as Borrelli-Persson points out, was known for “raiding her lovers’ wardrobes.”)

Chanel Le Vernis longwear nail colour in Riviera

Photo: Condé Nast Archive

Spring 1993 RTW

In her double-CC logo sunglasses, one can imagine that Kate Moss might be holding a matching compact of this Silver Reflections Shimmering Powder in the palm of her pearly white gloves.

Chanel Silver Reflections shimmering powder

Photo: Condé Nast Archive

Fall 1994 RTW

The first sight of the now-infamous chain-link water bottle holder was on this runway, seen here carrying a glass vessel—perhaps an early nod at the reusable versions that have replaced plastic bottles. Now, Chanel has taken its beauty packaging to sustainable heights with its 97% natural Chanel No1 De Chanel Lip & Cheek Balm, which the brand points out is “housed in environmentally sound packaging for a reduced carbon footprint.”

Chanel N°1 de Chanel lip and cheek balm

Photo: Condé Nast Archive

Spring 1995 RTW

A spectator-style collection of black, white, and clear pieces roamed the “café society chic” runway, making a swipe of transparent Longwear Eyebrow Gel an easy pairing for the season’s genderless charms.

Chanel Le Gel Sourcils longwear eyebrow gel

Photo: Condé Nast Archive

Spring 1996 RTW

Chanel’s iteration of Casual Friday clothing read as a tonal, earthy palette of khakis and golds on the catwalk. For a tonal take on eyes, Chanel Les Beiges Healthy Glow Natural Eyeshadow Palette in Deep offers easygoing, everyday sparkle.

Chanel Les Beiges healthy glow natural eyeshadow palette

Designed by Karl Lagerfeld.Photo: Condé Nast Archive

Spring 1997 Couture

As if to juxtapose the 1997 Spring Couture’s handmade, figure-lengthening silk structures, Chanel’s newest mascara offers a machine-made 3D-printed brush designed to stretch lashes in innovative, futuristic ways.

Chanel volume and length mascara 3D-printed brush

Photo: Condé Nast Archive

Spring 1999 Couture

While the Spring 1999 Couture collection was gilded and gleaming, even models’ faces were coated with glittering pigments not unlike the effect created by this transparent, shimmering gel.

Chanel transparent shimmering gel

Photo: Condé Nast Archive

Fall 2000 RTW

A column of sheer ruby pleating could as easily walk down today’s runway as this Y2K-era catwalk, as would any of the many rugby-adjacent (and refillable) shades within Rouge Allure L’Extrait’s collection.

Chanel Rouge Allure l’Extrait high-intensity lip colour

Photo: JB Villareal / Shoot Digital

Spring 2001 Couture

The silvery limited-edition Modern Glamour take on Chanel’s Les 4 Ombres Multi-Effect Quadra Eyeshadow is a perfect accessory to JLo’s chosen Oscars gown.

Chanel multi-effect quadra eyeshadow in Modern Glamour

Photo: Condé Nast Archive

Spring 2002 Couture

Perhaps a coat of Chanel’s best-selling Les Vernis Ballerina shade would have played off of the ballet-pink camelia fascinators tied to models’ heads.

Chanel Le Vernis longwear nail colour in Ballerina

Photo: Olivier Buhagiar / Shoot Digital for Style.com

Chanel Spring 2003 Couture

A pink explosion of rouge walked the Spring 2003 Couture runway, and lives on today in a Jous Contraste Powder Blush hue of the same l’attitude.

Chanel Joues Contraste powder blush

Photo: Olivier Claisse

Spring 2004 Couture

For “a mix of severity and frivolity,” layers of embroidered crystals and sequins captured the effect of precious metals floating down the Spring 2004 Couture runway. A limited-edition creation for Chanel’s Les Chaînes d’Or collection, a swipe of this shadow offers a familiar glint.

Chanel longwear powder eyeshadow in Or Blanc

Photo: Marcio Madeira

Spring 2005 RTW

Muted bedtime tones lulled models to sleep on printed neck pillows under the cover of silky eye masks. Now, Chanel’s longwear powder shadow has a texture to match its lullaby-gentle palette.

Chanel longwear powder eyeshadow in Sable

HannaDon Ashby

Spring 2006 RTW

While La Base mascara is simply a primer—not a white pigment like the graphic liner seen on models in 2006—the volumizing effect on fringe is as classic as their denim layers.

Chanel volume and care lash primer

Style.com

Spring 2007 Couture

To finish the runway’s sparkling tweed suits, this limited-edition peachy highlighting powder is embossed to reflect the shape of a Chanel button.

Chanel Éclat Magnétique de Chanel illuminating powder

Style.com

Spring 2008 RTW

Denim everything, and plenty of ’50s Americana, calls for a velvety matte red lip in a limited-edition velvet finish meant to represent a good luck charm.

Chanel luminous matte lip colour

Davide Gallizio

Spring 2009 RTW

In honor of Spring 2009 Ready-to-Wear’s black lacquered guitars, worn slung over models’ shoulders, a patent longwear eyeliner, a musician’s stage essential.

Chanel longwear intense cream eyeliner

Matteo Volta

Fall 2010 RTW

For the Fall 2010 Ready-to-Wear runway, where male models were clad in furry dusters in the faux tundra, a hydrating Boy De Chanel lip balm.

Chanel Boy de Chanel lip balm

Brad Koenig (SUCCESS)Monica Feudi / GoRunway.com

Fall 2011 RTW

Ahead of her acting success, model Abbey Lee began as a runway favorite for Lagerfeld. Here, a fitting match for her Fall 2011 Ready-to-Wear look arrives in the eyeshadow quad hue Road Movie.

Chanel multi-effect quadra eyeshadow in Road Movie

Gianni Pucci / GoRunway.com

Spring 2012 RTW

Tim Blanks wrote that this season, Lagerfeld “ brought an iridescent mother-of-pearl shimmer to the collection—the lightness literally shone through.” Similarly, the sheer finish of Baume Essentiel Multi-Use Glow Stick in Perlescent lets the light—and natural skin—shine through.

Chanel Baume Essentiel multi-use glow stick

Yannis Vlamos / GoRunway.com

Fall 2013 RTW

Playing with an oversized, tomboyish scale for the house’s famous tweeds, Lagerfeld called the Fall 2013 Read-to-Wear collection “up-to-earth.” In classic Navy, Boy de Chanel 3-in-1 Eye Pencil keeps its intense color for up to twelve hours.

Chanel Boy de Chanel 3-in-1 eye pencil

Gianni Pucci/InDigitalteam | Gorunway

Fall 2014 RTW

Set in a Chanel megastore, the Fall 2014 Ready-to-Wear runway represented supermarket shopping for the elite, complete with chain-link grocery baskets. Here, Palette Essential’s graphic mix of lip and cheek color and highlighters in the spirit of those geometric-printed shopper totes and coat linings.

Chanel Palette Essentielle Été highlight

Yannis Vlamos / Indigitalimages.com

Resort 2015

Set in the sci-fi Dubai location, Resort 2015 was meant to live in a city of the future. What better to represent that slightly haunting skyline above the clouds than Illusion d’Ombre Long Wear Luminous Eyeshadow in Mirage?

Chanel long wear luminous eyeshadow in Mirage

Gianni Pucci / Indigitalimages.com

Spring 2016 RTW

Turning the Grand Palais into an airport terminal with stops in Singapore, Seoul, and Tokyo was just another day in the imagination of Karl Lagerfeld. To travel the world in style IRL, Le Rouge Duo won’t travel outside the lines.

Chanel ultrawear liquid lip colour

Photo: Yannis Vlamos / Indigitalimages.com

Spring 2017 RTW

“Intimate technology” was the theme of Spring 2017’s Ready-to-Wear runway, where robots intermingled with silky chiffon sundresses. Le Blanc Rosy Light Drops deliver a soft-focus finish for the modern era of high-resolution photos.

Chanel Le Blanc rosy light drops

Photo: Yannis Vlamos / Indigital.tv

Spring 2018 Couture

A breath of fresh spring air in a traditional French garden, Lagerfeld was inspired by the new appointment of President Emmanuel Macron when he designed the Spring 2018 Couture collection. Here, a coral shade of Blush Comete to represent a rising star in all of us.

Photo: Yannis Vlamos / Indigital.tv

Spring 2019 RTW

A beachy, sandy runway calls for Coco Chanel’s signature suntan. And if it’s faux, all the better.

Chanel Les Beiges healthy glow luminous colour

Photo: Kim Weston Arnold / Indigital.tv

Spring 2020 RTW

For ​​Virginie Viard’s first Ready-to-Wear collection, the designer envisioned who the Chanel “it-girl” would be in the future, for a younger generation. On their frames? Tweed minis, t-shirts, and jeans. On their faces? Tinted lip balm.

Chanel hydrating beautifying tinted lip balm

Photo: Alessandro Lucioni / Gorunway.com

Spring 2021 RTW

Hollywood and off-duty film stars were the imaginary fit models for Viard’s Spring 2021 Ready-to-Wear collection, and looks were meant to take the modern actress from coffee breaks to red carpets. So, too, does a sheer coat of Coco Gloss in a cool tint fit for the silver screen.

Chanel moisturizing glossimer in Aphrodite

Photo: Lucioni – Oberraouch / Gorunway.com

Fall 2021 RTW

Hamish Bowles writes that “Viard played with the marriage of sturdy tweed and fragile chiffon throughout the collection, inspired, as she explained, by the legendary style of the late Stella Tennant, a Chanel icon for so many years, and a woman who embodied the chic of a certain school of aristocratic negligence” for the Spring 2022 Ready-to-Wear collection. Here, a tribute to Tennant’s iconic brows.

Chanel boy de Chanel eyebrow pencil

Photo: Courtesy of Chanel

Spring 2022 RTW

Inspired by late ’80s and early ’90s supermodels and the photographers that helped make them famous, the Spring 2022 Ready-to-Wear runway was in full, living color, with models posing in oversized blazers, twirling in tweed suits, and waving capes of fabric like sheer flags for the flashbulbs. This Limited-Edition Longwear Eyeshadow in Ore Ambre captures the gilded details.

Chanel limited-edition longwear eyeshadow

Photo: Alessandro Lucioni / Gorunway.com

Spring 2022 Couture

In the house’s signature tweed jacket, Monaco’s Princess Charlotte galloped on horseback past showgoers at this year’s Couture show. A wing of inky, longwear liner will last through the wind.

Photo: Alessandro Lucioni / Gorunway.com

Fall 2022 RTW

For today’s runway, set against a backdrop that resembled the house’s much-discussed tweed, classics see a gentle twist. Similarly, Limited-Edition shadow liner in graphite hues sync up with liquidy runway iterations, and the subtlest navy jumpsuit is reflected in an evening blue tint of mascara that’s so discreet it requires a camera flash to truly see it.

Chanel Stylo Ombre et Contour limited-edition khôl eyeshadow liner

Photo: Alessandro Lucioni / Gorunway.com

Chanel mascara in Blue Night

Photo: Alessandro Lucioni / Gorunway.com



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