We know it’s August and the holidays are probably the farthest thing out of your mind. (Rightfully so… it’s August.) But listen up and listen good—the limited-edition Bonne Maman 2022 Advent Calendar ($40) is already here, but won’t be for long. That coveted delicious jam set so many of us want to get our sticky fingers on is ready to order, months ahead of the most wonderful time of the year. After selling out once already on Amazon (y’all really like this stuff, don’t you?), it’s back—just get it before it disappears for good.
If I were a betting woman, I’d bet half of you readers already have this festive gift in your Amazon carts, while the other half of you are wondering what in the world I’m talking about. If you land in that latter group, I’ll tell you: It’s fruit spread. That’s it. But not just your average lemon curd or raspberry jam—it’s melt-in-your-mouth, artisan fruit spread you’ll want to put on everything, from scones to sandwiches. And each year, Bonne Maman stuffs 24 adorable little jars of the stuff into and wintery advent calendar with flavors you can’t find in stores. It’s fun, it’s festive, and it’s freakin’ delicious.
Those flavors are what keep people, like W+G senior commerce editor, Gina Vaynshteyn, comin’ back: “The Bonne Maman advent calendar is, no joke, my favorite part of the holidays (I was so into it last year, I shared all the jams I was trying on Instagram Stories every single day—whether anyone actually wanted that content is neither here nor there),” she says. “Every morning, I open one of the 24 ‘windows’ and get to be surprised by an artisanal jam—most are limited edition and delightfully festive, like chestnut with orange and spices, mirabelle plum with cinnamon, apricot and lavender, and other unexpected (delicious!) combinations. It was like experiencing a mini Christmas every morning.”
Per the Amazon store, it looks like this year’s tasting menu is going to be just as yummy as years’ prior, with limited-edition seasonal flavors like mango raspberry and lime, orange yuzu and grapefruit, and strawberry with star anise. *Cue the drooly face emojis.*
But, like we said before—the advent calendar has already got hungry shoppers lusting after all 24 of its cute lil’ jars, selling out once already. (And it’s August! I mentioned that already, right?!) The brand is known to only make limited qualities, so whether you’re a diehard Bonne Maman devotee, or just want to see what all the fuss is about, do it now. ‘Cus come December (honestly, even next week, probably), this calendar will most definitely not be available.
It’s early, but it’s worth it. Buy your Bonne Maman 2022 Advent Calendar here to give yourself an early holiday gift you’ll enjoy before you know it.
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