Pantone’s 2022 Color of the Year, Veri Peri, Embraces Strangeness

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Still, a warming purple tone might come as a surprise as the shade of 2022 after the more obvious colors Pantone chose for 2021: Ultimate Gray and a shade of yellow called Illuminating. In a release, Pantone explained that 2021’s duo was meant to signify the light af the end of the tunnel after 2020. But as many continue to battle the Omicron variant and the world enters yet another phase of uncertainty…well, can Veri Peri save us? If anything, the color offers a new perspective; as my colleague Kiana Murden wrote to me this morning, “At least it’s a new color!” After two years of sameness and struggle, we are all feeling for something new—and the runways reflect this with tenor-shifting brands like like Threeasfour, Iris Van Herpen, Xüly Bet, and Tomo Koizumi embracing the color.

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