If you’ve spent any time in New York City or San Francisco over the last four years, it’s highly likely you’ve noticed countless pairs of a sneakers cushioned with cloud-shaped pods while out-and-about. Those technical runners are from On, the Swiss performance-focused company founded in 2010. And while the 11-year-old brand isn’t losing sight on innovation for sport (having recently produced THE ROGER PRO, a tennis sneaker for now-partial owner Roger Federer), the company has enjoyed and embraced some lifestyle appeal.
Designs like the Cloud X, Cloudstratus and Cloudflyer boast technology fine-tuned for running, but they’ve become go-to sneakers for everyday use to many. Tapping into the company’s lifestyle-adaptability, Packer Shoes, which now carries On, has unveiled a photo editorial campaign displaying the Cloudventure Waterproof, Cloudultra and Cloudaway Kanazawa alongside a fashion-forward aesthetic. Styled with outdoors-inspired pieces from Story Mfg., Needles and other Japanese staples, each silhouette revels in non-off-road settings. Neutral color palettes enable a versatility desired by consumers from casual footwear, while weather resistant-coated uppers, speed-lacing systems and aggressive tread deliver functionality.
Continue ahead for the full editorial shot and styled by the Packer Shoes team, and head over to packershoes.com right now to secure your pairs.
In other sneaker news, the Air Jordan 4 is set to have a busy 2022.