Nike Air Max 1 ‘La Ville Lumiere’ | draw opens 20.03.22 | draw closes 25.03.22 on size? launches

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In celebration of the legendary Air Max Day, Nike is re-releasing one of its future-proof silhouettes from 1987; the Air Max 1 was one of Tinker Hatfield’s original masterworks for the Beaverton label. While this shoe wasn’t the first to boast Air technology, it was one of the first to showcase a visible Air unit in the sole, letting the technology become important for the aesthetic, as well as solely for comfort. This design process was inspired by an unconventional building in Paris – a city with strong links to the trainer.

The Centre Georges Pompidou – to be specific – was the building of inspiration. This dividing bit of architecture boasted an inside-out, deconstructed look, one that exposed its design process in a way that inspired Hatfield. The rest is history, as this OG silhouette paved the way for a glut of iconic Air iterations. Now, Nike is taking us back to where it all started, with the release of the Air Max 1 ‘La Ville Lumiere’.

Entitled after the French capital – translated to the ‘City of Light – this trainer is a homage to the city that inspired this iconic Nike lineage. Spring-ready, this shoe opts for head-turning colour-shifting overlays, with flexible mesh panels and creamy suede overlays for added protection.

Signature Swooshes loop around the sidewalls too, while the tongue and insole branding commemorate its 35th birthday. The silhouette also sits on sturdy rubber soles, with Air units embedded in the heels for a shock-absorbing boost. To sign off this release, it comes with a set of removable lace jewels for a final nod to its rich past.

Nike Air Max 1 ‘La Ville Lumiere’ draw opens 20.03.22 and closes 25.03.22. It is available in both men’s and women’s sizes, priced at £155 – good luck! We are cutting the wait for size?access members through our new Launch Day Delivery collaboration with DPD. For £10, you’ll be able to get this super-fast delivery when you select the DPD launch day delivery option. The process is really simple too. You just have to enter the draw via our launches app, and if you are lucky, this then gets delivered to your requested address on the day after the draw ends.





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