Madewell x Rentrayage Collection Launch 2022

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“The design process is super-similar to how we design at Rentrayage. We started with Madewell’s old inventory, looked at the pieces, and started to cut them up, smashing things together in unexpected ways,” says Rentrayage founder Erin Beatty. “For instance, with the mashup denim shirt jacket, we used existing seams to cut into, replaced the bottom half with a puffer, and added denim pockets for continuity. The result is something so cool.” As for the one-of-a-kind styles, because these were made out of Retrayage’s own atelier, Beatty tells us that shoppers will be able to discover extra-special, completely unique touches.

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