Livekuna, a foods and beverage startup based in Ecuador, has closed a Series A funding round for an undisclosed amount to create healthier, tastier, and more traceable products for its customers.
The funding round was led by Grupo Bimbo, the world’s largest baking company, with participation from SOSV and Amadeo. The capital raised in the round will allow LiveKuna to boost its innovation and expansion efforts in the United States, Canada, and Mexico, as well as strengthen its team and partnership with farmers. Constantino Matouk, Director of Bimbo Ventures at Grupo Bimbo, referred to the firm’s participation by stating:
“LiveKuna exceeds the expectations of today’s consumers, delivering clean label snacks and traceable ingredients without sacrificing taste. As we double down in the better-for-you category, we know LiveKuna – a purpose-led brand committed to sourcing superfood ingredients from family farms – will push the limits of what’s possible in snacking.”
LiveKuna was founded with the mission to share good nutrition with people around the world via its organic and vegan superfoods, which are also free of dairy, gluten, and GMOs. To achieve this, the startup not only focuses on using quality ingredients and recipes but also on working directly with Ecuadorian farmers to make the production process more sustainable while improving its quality. Santiago Stacey, Founder and CEO of LiveKuna, said about how the round will help the startup fulfill its mission:
“Both LiveKuna and Grupo Bimbo have exciting advancements on the horizon. Joining forces to help push the food category forward was a no brainer. As we look to launch new innovations, we’re positive our synergy will help create even better healthy options for consumers.”
With the younger generations becoming increasingly conscious about the origin, quality, and health of the food they consume, the superfoods industry has grown exponentially over the past years. By adding sustainability and convenience to the mix, LiveKuna expects to become a major player in the North American market, bringing a new level of convenience to its consumer base.