From runway to everyday wear, Keds is stepping up its fashion game with a new luxury collection.
The more than 100-year-old company debuted an “exclusive” collection with luxury women’s ready-to-wear and accessories brand Altuzarra, during Altuzarra’s New York Fashion Week show on Sept. 10.
“Our partnership with Altuzarra marks Keds’ emergence into the luxury fashion space with our iconic silhouettes reimagined through the lens of the talented Joseph Altuzarra,” said Jen Lynch, VP and general manager at Keds. “The collection delivers unique styles in luxe fabrications for our customers in styles they cherish.”
The footwear capsule, available in Spring of 2023, “reimagines” the classic Keds silhouettes in “luxe fabrications” and “unique styles.” Inspired by “archival” Keds runner silhouette, the sneaker features satin underlays, distressed canvas uppers and is finished with suede and leather overlays.
The Keds x Altuzarra collection is available for pre-order now on Altuzarra’s website in black and khaki, retailing for $180. The collaboration will also feature two “similarly fabricated Champion” styles retailing for $140.
“I am so thrilled to be collaborating with Keds this season,” designer Joseph Altuzarra said. “Their iconic brand language and heritage were a huge source of inspiration, and the resulting footwear collection adds an exciting and dynamic layer to the show.”
The launch of this collection is a continuation of Keds’ partnership with IMG and New York Fashion Week, which, according to the Keds team, has “solidified” the shoe brand as the “Official Sole of NYFW” for a second season.
For its inaugural effort—which kicked off in February—Keds debuted its collaboration with Maisie Schloss, a former womenswear designer at Kanye West’s fashion brand Yeezy and creative director of “up-and-coming” label Maisie Wilen. The collaboration featured a wide array of “new” and “exciting” footwear styles meant to “cement” Keds’ place in the industry as a “style leader.”
“This collection marks an exciting time for two beloved brands to seamlessly bring to life the creative fashion minds of two teams,” Patrick Connors, senior VP of global brand partnerships for IMG’s fashion events and properties, said of the Altuzarra collab.