Snif prides itself on being counter-counter culture, with a totally modern take on fragrance. Founded in October 2020, co-founders Phil Riportella and Bryan Edwards had similar feelings about fragrance: going in-person to find your scent is overwhelming, overpriced, and quite frankly, outdated. They wanted to simplify the experience by eliminating confusing descriptors and pushy salespeople and focusing on what actually matters: the scent.
Each Snif fragrance is developed by experts, approved by a Scent Board that’s composed of non-industry testers, and formulated to last all day. The scents are made without preservatives, phthalates, parabens, and synthetic dyes. Oh, and they’re also unisex.