Brand building is a key feature of startups, but even established businesses need to pay attention to the quality of the brand. How often have you started to question the quality of a brand due to its recent content? Not only is it important to provide brad with relevant content, but it needs to be in the right domain as well.
Social media is one of the best places to build a brand fast if you know what you’re doing. There’s not much point in setting up a series of social media accounts if you are ‘t going to use them; then again, use them too much, and you might get the opposite effect turning people off.
Create a uniform brand identity across the most relevant platforms for your business and post quality content in moderation. The goal is two-fold, you want to engage customers, both existing and potential, and create general brand visibility. Many startups use this branding strategy.
Some business owners think that networking is only relevant for large multinational companies, but that’s not the case. Even startups can benefit from networking. Networking is an excellent way to bring together the most relevant people in your domain and create strong connections.
Of course, the primary aim of networking is to meet and greet the relevant players in your industry, discuss ideas, and broker new deals; but it is also the perfect opportunity to get your brand in front of the right people using merchandise, balloons, lanyards, and custom stickers.
Custom stickers are often overlooked as a brand-building tool, but they are one of the best ways to engage new customers with your brand and sustain interest in the long term. Custom stickers are fast and affordable to produce, meaning you can create new batches for different campaigns.
Custom stickers are often given out for free by companies. The stickers are eye-catching and versatile; people want to stick them to their computers and devices or around the local area. Branded stickers usually have some key information about your campaign or type of service.
Brand building is often seen as a direct process; you create an eye-catching brand and make it as visible as possible. There’s no doubt this is an important aspect of the process, but there’s more to it than that. Content marketing is an indirect means of promoting your business brand.
With content marketing, you show customers the strength of your brand by offering a value-added service. When customers see the quality of the information you provide, they start to view your brand as a reliable resource. Content marketing can be in digital or physical form.
Email marketing is another underutilized area of brand building. Like social media, email marketing needs to be carefully deployed, but if you can get the balance right, you can combine the best elements of social media marketing and content marketing to develop lasting relationships with customers and create a brand that people can rely on going forward.
Cory Maki is a Staff Editor and the Business Development Manager at Grit Daily. Email [email protected](dot)com for PR pitches, advertising, and sponsored post inquiries.