Hinge’s new voice prompts are a new viral component to digital dating

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Incorporating the power of the voice is not new to dating apps — users can call or video chat potential matches through the Bumble app, and Muzmatch has incorporated in-app video calls and voice notes. But Hinge’s voice recordings are different. Usually, Hinge users must fill out three text prompts to create a profile but since October, they can now answer with a 30-second voice recording instead of written responses. So instead of just writing “frogs” as his irrational fear, Belleza’s recording gave potential matches much more: a semi-traumatic childhood memory, a peek into his dynamic with a close friend and, of course, a clip of how he sounds.



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