Food and grocery delivery platform foodpanda has formed a long term collaboration with Huawei to launch the foodpanda app on Huawei’s app marketplace, the Huawei AppGallery, for all Huawei smartphone users. The app will come pre-installed on millions of new Huawei mobile devices across Southeast Asia.
In addition, Huawei will run a series of integrated advertising campaigns on foodpanda’s AdTech platform, panda ads. In turn, foodpanda will be leveraging HUAWEI’s ad platforms, which includes HUAWEI’s own media and third party media channels to reach out to HUAWEI users.
Providing easy access to on-demand deliveries in Asia
Through the partnership, hundreds of millions of Huawei smartphone users can now get food, groceries, electronics, gifts, and more, delivered to their doorsteps in as quickly as 30 minutes.
With foodpanda on our AppGallery, we are able to elevate the experiences of our users, increasing convenience and making deliveries accessible to them. Users can continue to look forward to more benefits and enhanced experiences through Huawei’s expanding cooperation with global partners.
Rei Xiao, Director of Mobile Ecosystem Business Growth, Huawei APAC Region
The foodpanda app has been available to Huawei smartphone users since 1 November this year in foodpanda’s 11 markets.
We’re excited to join forces with Huawei and help it reach millions of foodpanda customers who are digital-savvy and can therefore resonate with Huawei’s latest technologies and advancements.
It also opens doors for us to touch the lives of millions of Huawei users who wouldn’t otherwise have access to the conveniences that on-demand deliveries offer.
Kiranjeet Singh Purba, Senior Director, Advertising and Partnerships at foodpanda
Reaching new, mobile-first customers via AdTech
The Huawei AppGallery, which has grown to become the third largest app marketplace worldwide with 580 million daily active users across 170 countries, is part of Huawei Mobile Services (HMS), a set of applications, services, open devices and cloud functions provided by Huawei for its equipment ecosystem.
HMS aims to build a 360 ecosystem consisting of Huawei’s mobile service framework Huawei Mobile Services (HMS) Core, AppGallery, Huawei’s map service Petal Maps, and Huawei’s AI-powered mobile search engine Petal Search.
To help sustain its growth, HMS is tapping on panda ads to reach millions of foodpanda’s customers who use the app daily. Through panda ads’ AdTech and marketing solutions, Huawei will be able to increase its visibility and build brand awareness to drive sales.
Huawei will leverage panda ads to promote Huawei’s latest flagship products and user incentive campaigns for AppGallery and other HMS products, such as Petal Search, among millions of foodpanda
Similarly, Huawei will promote the foodpanda app on its AppGallery, and encourage users to download it, giving foodpanda the opportunity to engage with new customers.
Omnichannel collaboration between foodpanda and Huawei
This online-to-offline collaboration will span across foodpanda and Huawei’s social media channels as well as foodpanda’s (out-of-home) OOH billboards.
In addition to this, as part of foodpanda and Huawei’s joint marketing efforts, Huawei will also run promotional campaigns in collaboration with foodpanda.
For example, in the Philippines, panda pro subscribers using Huawei’s nova 10, nova 10 Pro, and nova 10 SE devices can claim vouchers and save as much as PHP₱7,200 with each foodpanda order. Similar deals will be made available in all other markets.
panda pro is a subscription service for foodpanda users that offers free delivery, attractive discounts, and new features like Dine-in.
Featured Image Credit: foodpanda