Extra Butter is known for using movies as inspiration for its sneaker collabs. This time, the New York-based sneaker shop is using a classic children’s novel for its latest sneaker project with Saucony.
Pictured here is the Extra Butter x Saucony Shadow 6000 collab that references the character White Rabbit in Lewis Carroll’s Alice’s Adventures in Wonderland and the “Down the rabbit hole” metaphor, which speaks to the idea of exploring the subconscious and philosophies of the metaphysical. In addition to the sneakers, the capsule will include a matching hoodie, t-shirt, sweatpants, and playing cards.
“In an age of information overload and technology influenced social behavior, we’re seeing a shift in questioning one’s purpose, identity, and even how one can alter reality and truth around them,” Bernie Gross Extra Butter’s creative director, said. “We’re seeing people utilize the web to dig deeper into knowledge, while others look to disconnect and explore within their subconscious for spiritual or psychedelic enlightenment. Though this shoe design is simple at first glance, there are nuances that elevate the design and speak to willingness to discover.”
The Extra Butter x Saucony Shadow 6000 “White Rabbit” will be released exclusively at Extra Butter stores tomorrow, Dec. 22 with a wider release to follow at select international retailers starting Jan. 7, 2022.