Dutch Designer Flòrian van Zuilen Has Found the Perfect Peachy Pigment to Wear Every Day

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In the head-spinning age of multi-step skin-care routines and mic-drop makeup launches, The One is a space for minimalists to sound off on the single beauty product that’s found a longtime spot in their carefully curated routines.

“Can I really create the perfect basic?” Flòrian van Zuilen remembers worrying in the weeks leading up to the launch of Flore Flore. As it turns out, the 29-year-old Amsterdam Fashion Institute graduate needed not fret: since launching in September, her understated tanks and tees have found fast fans in discerning aesthetes the world round—think: New York model Coco Baudelle; Copenhagen-based photographer Joséphine Löchen—as much for their spartan silhouettes as their thick organic cotton bodies, which are produced at a mother-daughter-run factory in Portugal. “The simpler it is,” she acknowledges, “the harder it is [to achieve].” 

Naturally, such a commitment to aesthetic purity extends above the neck too: Van Zuilen, who grew up on a farm in the south of Holland, spent over a year searching for a plastic-free solid shampoo that could hold up to its liquid alternatives; she whittled down her 13-step K-Beauty skin-care routine to a handful of complexion heroes; and she reaches for just a single makeup accent at the start of every day. Along with a long-sleeved navy top of her own design and knee-high Maryam Nassir Zadeh Kiki boots, “I always wear it,” she says of Ilia’s creamy shea butter-based Multi-Stick, which lends her lids, cheeks, and sometimes even lips what her friends now refer to as her calling card peach-hued finish. “The older I get,” she adds, “the more I like to have a signature look.” 

Below, shop Flòrian van Zuilen’s The One. 



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