Brand Spotlight: Anua – THE YESSTYLIST – Asian Fashion Blog

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Beauty is increasingly associated with lifestyle as we become more aware that healthy skin goes hand in hand with overall well-being. Various factors in our daily lives affect skin health like diet, mental wellness and exposure to environmental pollutants. Many beauty brands are taking these factors into account and developing products that encourage well-balanced and healthy lifestyles. One brand that adopts this holistic approach to skin care is Anua.

Anua is a South Korean beauty brand that values the connection between a well-balanced lifestyle and healthy skin. Its simple yet effective vegan formulations are made of organic ingredients and help to relax tired and stressed-out skin.
 
Anua’s heartleaf-infused skin care line is formulated with the key ingredient of heartleaf (houttuynia cordata) extract to effectively calm skin. The line includes the bestselling Heartleaf 77% Soothing Toner, Heartleaf 80% Soothing Ampoule, Heartleaf Acne Facial Cleanser and Heartleaf Mud Cream Mask. Heartleaf extract is rich in flavonoids that have anti-inflammatory and antibacterial effects, so these products are capable of soothing acne-prone and sensitive skin.

Get ready for some calming skin care and self-care in the comfort of your home with Anua’s heartleaf line.


The last thing you want to do to acne-prone skin is to aggravate it further. The Heartleaf Acne Facial Cleanser ensures that you won’t inflame troubled skin. Its low pH formula foams up for a gentle cleanse. The cleansing foam contains chemical exfoliators like salicylic acid to gently remove dead skin cells and excess sebum, while 9,500ppm of houttuynia cordata extract soothes sensitive skin. It also has centella asiatica extract to further calm skin, and hydrolyzed hyaluronic acid and ceramide NP to keep skin’s moisture balance in check while cleansing.

To restore skin balance after cleansing, follow with the Heartleaf 77% Soothing Toner. The slightly acidic toner has a pH of 5.5 to 6.0 to regulate skin’s oil-water levels. As its name suggests, the Anua heartleaf toner is formulated with 77% houttuynia cordata extract to soothe skin and gently remove dead skin cells. Also featured in the key ingredients are antioxidant-rich portulaca oleracea extract to strengthen skin’s moisture barrier, centella asiatica extract to provide extra skin-calming effects, and pyrus malus (apple) fruit extract to smooth skin and protect it from free radicals. All ingredients are EWG green-grade ingredients. Soak a cotton pad to wipe the toner across your face, or soak a few cottons pads with toner and apply them on your face like a DIY mask.

If your skin is in need of a potent calming remedy, the Heartleaf 80% Soothing Ampoule can do just that. The moisturizing gel-like texture is viscous but effectively absorbs into skin to bring it calmness. The moisturizing and soothing powers of the ampoule help keep irritations at bay. Once applied, relish in the formula’s refreshing and non-sticky finish.

A mud mask is great for treating troubled skin, though it may look messy and muddy. The creamy Heartleaf Mud Cream Mask is perfect for those looking for a mild exfoliation without the tight, dry feeling that typically comes with using a mud mask.

Anua’s mud mask uses kaolin clay to draw out impurities from clogged pores, panthenol for attracting water and retaining skin moisture, and different variations of centella asiatica (like madecassic acid, asiatic acid and asiaticoside) to soothe skin. The mask’s key ingredient of houttuynia cordata extract is included in the mix to calm skin troubles and refine pores. Leave the mask on for a good 15 minutes before rinsing it off with warm water to see its skin-clarifying effects.

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